Above All Be Human

We live in unprecedented times with automation, technology and ridiculous speed. It can delude us into thinking we have immense power and reach when in actuality, we do business and work in a world of human beings. Our interactions, slights, likes, moods, and movements matter in whether we want to have anything to do withContinue reading “Above All Be Human”

Building a Money Making Foundation

Money is flowing every day. Deals are made. People pull out their credit cards continuously  to buy what they want. We don’t have to create demand as much as we need to sell things that people want to buy and make it easy for them to do so. If you are so impatient and frenziedContinue reading “Building a Money Making Foundation”

Growth Hacking Approach to Avoid Stupid Selling

Manners matter. We know that interrupting people face-to-face is rude and can be quite embarrassing. Our social norms make it too risky to attempt to force our agendas and wills upon people we encounter in person. However, with distance and virtualization, there are still the unimaginative souls who persist in trying to violate basic manners.Continue reading “Growth Hacking Approach to Avoid Stupid Selling”

Repackaging

You don’t have to do business the way you are set up currently. You could take the same core value you sell and repackage how you present your wares and skills to the market. The position you are in was a choice. Maybe it was practical. Early on someone asked for a price. You named it andContinue reading “Repackaging”

Would You Rather Be Rich or Right?

In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create. ~ David Ogilvy It’s extremely difficult to be wanted in a world of ridiculous options. You can insist on your idea and work hard on creativity. That may be fulfilling because you feel right regardlessContinue reading “Would You Rather Be Rich or Right?”

Nobody Wants to Meet for Lunch

Lunch was the way business got done. But it’s not the way of the world these days in a connected economy. A few reasons people don’t want to meet you: It’s going to take 3 hours. Maybe an hour lunch, but fighting traffic, getting out of a groove and getting back into a groove isContinue reading “Nobody Wants to Meet for Lunch”

You Can Always Have a Baseline

Entrepreneurship and selling is hard business. The ambiguity and uncertainty can stump many people who are used to a well-paved path. Do this and you get that. Just tell me what to do. You may know what makes money now. That’s a great thing to have. It may become boring over time, but for now,Continue reading “You Can Always Have a Baseline”

Growth Hacking with Extreme Networking

It is expensive and difficult to market your business with advertising and low conversion strategies. If you believe that business is ultimately people, then consider growing your business by paying attention to the connections you make. One growth hacking habit that can pay extreme dividends over time is to focus on the personal connections youContinue reading “Growth Hacking with Extreme Networking”

Growth Hacking with Testing in These 6 Sales Channels

Selling your products or services today in an overcrowded, inattentive marketplace has a high degree of difficulty for sure. You may have the best offering, but what does that mean if you can’t connect and get people to pay attention? If you break down sales into channels and testing, you can create a growth hackingContinue reading “Growth Hacking with Testing in These 6 Sales Channels”