Number one in a category leads to the majority of the spoils. Name recognition and sales are disproportionately attributed to the winner of a category. Be sure your strategy pushes you to be number one.
Tag Archives: Strategy Consulting
The World Has Voted Borders Books Out
Borders bookstores became irrelevant in the new economy. Without reinvention of an old brand in a world of new rules, going out of business will become a norm.
Brand Yourself The Leader In My Mind
Your position in my mind arises from your hard work communicating your leadership. Content, hard work and consistency are critical for this valuable real estate.
Data Migration Strategies We Use
Data migration is a complex and rigorous process. There is typically a transition from some kind of system we have to manage for launching a new system. A data migration methodology and best practice has evolved as we have worked on consulting projects to move data. We wanted to share our approach here. Each projectContinue reading “Data Migration Strategies We Use”
Selling And Connecting With Industry Words
The words you use should build trust. Buzz words in and of themselves are tempting to use for posing with expertise. I would not advise this. You get found out quickly. If you know your stuff, then the substance behind the words you use will shine through with your mastery of content and communication that reinforces the terms you put forth.
Value Of A Brand New Person
There is an illusion that a lot of businesses have. It comes from being comfortable and blind at the same time. They forget what it is like for a stranger to experience their business. The old person in all of us likes ritual, habits and predictability. With this, we try to control our environment byContinue reading “Value Of A Brand New Person”
Creators And Doers
We are all gifted to go and make something happen. Whether this comes from creating or doing, we need to realize our sweet spot. We need to know the difference and align ourselves accordingly. Creators And Doers Are Different Each of us has a natural bent towards strategy or execution. Creators are the people whoContinue reading “Creators And Doers”
Mobility And Flexibility For A Strategic Advantage
The only certainty is change today. You will have new jobs and opportunities like never before. You will have new friends and networks. You may move a few times as well. Regardless of changing circumstances, your ability to sail on tumultuous winds is directly related to how mobile and flexible you are. Strategy For ManagingContinue reading “Mobility And Flexibility For A Strategic Advantage”
Looking For Extraordinary
Playing to the ordinary only minimizes your opportunity for success. Extraordinary is what differentiates and connects with buyers.
