Why would you choose a method other than targeted marketing? Today, if you are selling and marketing like the old days, then there may be several reasons why you choose mass vs. specific targeted marketing. Here are some of those reasons: Ignorance of Targeted Marketing You do not know about the systems for marketing automationContinue reading “Targeted Marketing Required”
Tag Archives: marketing strategies
Redefining The Sales Pipeline
The sales pipeline goes beyond what the salesperson does. Traditional sales relies heavily on phone or face time with a prospect. The sales pipeline is then based on opportunities filled with sales activities by a salesperson who has to interrupt enough people and stoke their interest for a future close date. The sales manager thenContinue reading “Redefining The Sales Pipeline”
Buyers Start By Research
When we want something, we start by research. Sellers are so eager to sell that they have their sales process set up around a buy now approach. Unless the pain is high, your ability to sell with this approach will be ineffective. You might have better luck if you had full attention and were exclusive.Continue reading “Buyers Start By Research”
Marketing Automation Campaign Designs
Marketing automation relies on a structured approach to avoid the paralysis rampant in complicated environments. In our marketing automation consulting, we run into complexity too often because there is typically not a clear strategy for how to manage inbound leads. This can be avoided with a larger picture in mind around campaigns. A marketing automationContinue reading “Marketing Automation Campaign Designs”
What Matters? Marketing or Marketing Automation?
Marketing automation has been growing because marketing in the new economy has changed from a selling process to a buying process. Marketing Automation Software Guide sent me an article on a new acronym, RPM, or Revenue Performance Management. There has been millions of dollars already invested in the shorthand for marketing automation. It’s expensive toContinue reading “What Matters? Marketing or Marketing Automation?”
Overselling – The Keyboard Vs. The Mouth
Overselling today is a symptom of holding on to what does not work anymore. Traditional marketing and sales creatively interrupted people. The message was about talking about how great you and your products or services are. This is what advertising, direct mail, and sales teams were used for. Today, it misses the buyer. They don’tContinue reading “Overselling – The Keyboard Vs. The Mouth”
4 Content Marketing Strategy Practices
Content marketing is critical for winning new business today. Awareness of your products or services and the required education therein are dependent on buyers finding relevant information. Your content should prepare a buyer for engaging your sales process. Naturally, they will want to delay this until they feel ready. The internet allows buyers an abundantContinue reading “4 Content Marketing Strategy Practices”
Niche Marketing Strategy For Inbound Marketing
If your offering is not a mass market appeal, then your niche marketing strategy needs to position your brand for a specific, narrow and identified buyer. There are brands that appeal to the mass market. GE light bulbs, Xerox copiers, Dell laptops and the New York Times are focused on the masses. If brands likeContinue reading “Niche Marketing Strategy For Inbound Marketing”
Why Buyers Avoid Your Sales Process
Your sales process is about you, not about your buyer. How soon did you want to talk to a salesperson on your last major purchase? It was likely much later, not sooner. The reason is that we all know once we engage a salesperson, we are going to be harassed. This is by design. TheContinue reading “Why Buyers Avoid Your Sales Process”
Choose Good Twitter Usernames
When you are choosing a Twitter username, or handle, it is important to think strategically about the impacts this will have for your branding long-term. You will undoubtedly have many followers and tweets over the course of time. The username you use will be important for a variety of reasons. Changing Your Twitter Username WhenContinue reading “Choose Good Twitter Usernames”
