Nobody likes to be sold. We do not like it when we feel the pressure build and a feeling of manipulation from another. Yet, millions of transactions are done despite this dislike. It largely happens because people are buying. Every day people buy because they want things when they need them or feel compelled byContinue reading “Selling Harder Is Old School”
Tag Archives: nurturing
4 Content Marketing Strategy Practices
Content marketing is critical for winning new business today. Awareness of your products or services and the required education therein are dependent on buyers finding relevant information. Your content should prepare a buyer for engaging your sales process. Naturally, they will want to delay this until they feel ready. The internet allows buyers an abundantContinue reading “4 Content Marketing Strategy Practices”
Three Inbound Marketing Pieces For Success
Winning today requires an inbound marketing strategy. Let’s assume you have stopped the insanity and want to help people buy rather than bug them trying to sell them. Buying works. Selling is desperation. Your products and services are more likely than ever to be bought than sold. Here are the three parts of an effectiveContinue reading “Three Inbound Marketing Pieces For Success”
Remarkable Content Is The Highest Priority
Inbound marketing assumes that people do not want to be bothered and that they ignore gimmicks. Buyers want remarkable content which helps them learn for themselves or pass on to others. There’s too much good content to allow noise to enter into their buying process. Your Content Lives Forever Google will index every page youContinue reading “Remarkable Content Is The Highest Priority”
Business Testimonials: 7 Marketing Tips And Strategies
The most powerful way to win new customers is through the business testimonial. This is a form of building trust. It tells the story of how you delivered your products or services and what it means to work with you. New customers do not know you and are looking for what it will be likeContinue reading “Business Testimonials: 7 Marketing Tips And Strategies”
Missing Sales Opportunities
There is no doubt you can get more sales. To assume otherwise would mean you have optimized all the possible ways for getting a customer. It’s astounding how paralyzed most businesses are when the world around them has vividly changed. The old days were about you finding the buyer. Today, buyers find you. Buyers useContinue reading “Missing Sales Opportunities”
Websites Are Boring
It used to be novel to have a web presence. The benefit of human nature’s overall resistance and fear of change is that opportunity is available for early adopters. The followers tend to get crowded by the noise of all the late adopters. There are too many unremarkable websites today. They contribute to dulling ourContinue reading “Websites Are Boring”
Iteration
There is no perfect marketing process. But there is effective automated marketing. Getting to perfect is a lost cause. This would require the world to stand still and the fickleness of buyers to align with a formula. Getting to effectiveness is a search for resonance. It is achieved through continual iteration. The secret to theContinue reading “Iteration”
Automating The Professional Sales Team
Buyers are moving away from reliance on a professional sales team. The old days of selling have have become irrelevant. It would be like managing your productivity with a PalmPilot today. It is not connected nor relevant in today’s ecosystem. Let’s look at the value of a professional sales team and the cost/benefit. Creating Awareness:Continue reading “Automating The Professional Sales Team”
Conversions And Clicks
Try Googling anyone in your field. Look at the results and see how similar everyone appears. This is your buyer’s experience. They have access to choice from a simple search and start the buying process far before you ever have the opportunity to meet with them. Some companies understand that buying starts with search. TheyContinue reading “Conversions And Clicks”