It is intriguing when you meet a new person, hear their backstory and discover how they contribute. At the end of the day, business is people. Life is people. We can get so wrapped up in our work and routines that we limit ourselves by not experiencing what is new. Your next opportunities, enjoyments andContinue reading “Meet New People Every Day”
Tag Archives: process
There Is No Magic Pill
If there were a magic pill for getting more business, someone would have found it, shared it and everyone would be taking it. The truth is that there is no magic pill. Getting new customers is hard work and a continual moving target. You might be tempted to enlist the gimmicks of SEO companies orContinue reading “There Is No Magic Pill”
3 Inbound Marketing Customer Experience Strategies
We often think that the customer experience commences when we are servicing a person. How they are handled at the cash register, try our products out or serviced for needs tends to draw our focus to provide caring service. Much of the last decade emphasized this kind of personal attention. With the accessibility of informationContinue reading “3 Inbound Marketing Customer Experience Strategies”
Before The Sales Process Begins
The sales process is visual and attractive to manage. It feels like a higher level of control. It is showtime. We are with the prospective customer and get to display our salesmanship. A process helps make this more predictable and fruitful. Otherwise it is random and opportunities are lost. However, if there is overemphasis onContinue reading “Before The Sales Process Begins”
3 Important Ingredients For Salesforce Adoption
My Salesforce.com consulting work with teams continually reveals more challenge in the adoption of a well-designed system than in the actual customization of the system. Aligning people who have become accustomed to their way of doing things with disparate tools or ad hoc methods requires a focus on the art of change management. Here areContinue reading “3 Important Ingredients For Salesforce Adoption”
Marketing Process Not Hyped Outcomes
It is all too frequent to witness companies who are caught up in the frenzy of the social bubble. Seth warns about this in his article on social media noise. It’s a good read to hopefully focus people on the substance of connecting and delivering value rather than driving metrics that have nothing to doContinue reading “Marketing Process Not Hyped Outcomes”
4 Salesforce Process Creation Tips
Your business is nothing more than a process. After all, that is what a business is. It is a sequence of repeatable, and sometimes custom steps which create a predictable result, either a product or service. Process is what we all use, but often times, it is difficult to capture and create the systemsContinue reading “4 Salesforce Process Creation Tips”
Salesforce Lead Segmentation For Marketing Campaigns
Salesforce.com helps you to manage the sales funnel. As a buyer engages your sales process, they are captured as a Lead. this information could come from web forms or from your sales team. Most of your Leads will not be ready to convert to an Opportunity. This is to be expected and a strategy shouldContinue reading “Salesforce Lead Segmentation For Marketing Campaigns”
Salesforce Customer Portals
With Salesforce.com, your team is managing information about your customers securely. You collaborate on the information internally to facilitate sales, marketing and service to your customer base. The information has great value, yet it relies heavily on you and your team to capture and input details about customer interactions. Salesforce.com can be extended to beContinue reading “Salesforce Customer Portals”
3 Salesforce Project Management And Collaboration Tips
It is not uncommon for organizations to customize Salesforce.com for managing projects with their respective customers. It seems these days that this is an increasingly frequent use case beyond the traditional requirements of using Salesforce for the sales process. The ability to mold Salesforce.com to your business processes makes it attractive for enabling how yourContinue reading “3 Salesforce Project Management And Collaboration Tips”
