Growing Your Business With Google Apps

If you have more than one person and have customers, then growing your business with Google Apps is one of the most strategic systems you can use.  It is a cloud-based software system which allows you to interact with your team wherever they are in the world instantly.  Google Apps also allows you to provideContinue reading “Growing Your Business With Google Apps”

4 Productivity Tips For Publishing Content

I spend a lot of time publishing content.  Whether you have a content marketing strategy in place, lead a team of people or have a corporate blog, there is a relentless vigilance to managing content.  I have developed some personal and team collaboration systems which have helped me to get things out of my headContinue reading “4 Productivity Tips For Publishing Content”

Customization For Personalized Sales Connections

Salesforce.com has an interesting article on the impact of data and customization for the personalized marketing experience.  As buyers, we experience this from world-class online merchants and companies that work relentlessly to provide a personalized experience.  This happens when we peruse, get educated and buy.  Our online profiles are tracked and used for presenting relevantContinue reading “Customization For Personalized Sales Connections”

3 Google Presentation Tips For Your Marketing

Google Docs quickly becomes the mainstay of your marketing materials.  As new information becomes available, you can quickly update previous versions of a document.  This allows for collaboration to continue refining your marketing and sales presentations for your field team. Google Presentations works like PowerPoint.  Slide decks can be created with graphical backgrounds and transitionsContinue reading “3 Google Presentation Tips For Your Marketing”

Salesforce Lead Qualification

If your sales process depends on qualifying leads, then using Lead records to manage a Lead pipeline would be strategic for ensuring a continuous pipeline.  Ensuring a management process for your Lead management will ensure that your sales team is spending their time on high probability sales. However, if your process is not contingent onContinue reading “Salesforce Lead Qualification”

Google Apps People Widget

The Google Apps People Widget has been introduced to help connect you with people quicker and more conveniently. It is located on the right-hand side of your Gmail messages and provides context from the message content to take action with relevant people in your message threads. Saved mouse-clicks increase productivity and reduce friction.  The resistanceContinue reading “Google Apps People Widget”

Google Apps Is About Actions

Collaboration is great, however, it is a means, not an end.  Action is what matters.  As knowledge workers, we have to work at light speed because the people who interact with us every day push work on us easily.  We are bombarded with email, content, projects and other forms of ambiguity. If you can convertContinue reading “Google Apps Is About Actions”

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