Creativity, ideas and visioning are all highly enjoyable parts of business. They allow for growing the frontiers of our realities and opening new possibilities and revenue streams. When I am working with a client, there is typically a problem to solve, and we strive to create a solution which is feasible in concept and practice.Continue reading “Ideas Need Strategy”
Tag Archives: Strategy
Salesforce Mass Email Leads Strategy
Mass email of Salesforce.com Leads can be effective for a salesperson or marketing team to connect with Leads in your pipeline. Depending on how your marketing funnel works and lead generation, there are strategic opportunities to take advantage of the Salesforce.com mass email leads function. More details of how to use the mass email leadsContinue reading “Salesforce Mass Email Leads Strategy”
How Can I Get More Traffic?
“How can I get more traffic?” is the number one question we are most often asked right next to, “How much will that cost?”. The question at the outset poses a big assumption and problem, the assumption that what you’ve built is worthy of attention and therefore traffic. The question more appropriately asked should be,Continue reading “How Can I Get More Traffic?”
Salesforce Lead Qualification
If your sales process depends on qualifying leads, then using Lead records to manage a Lead pipeline would be strategic for ensuring a continuous pipeline. Ensuring a management process for your Lead management will ensure that your sales team is spending their time on high probability sales. However, if your process is not contingent onContinue reading “Salesforce Lead Qualification”
The Magic Of Systems
Building systems is what I enjoy doing. The strategy, process and execution is what is necessary to bring it all together.
5 Reasons Marketing Automation Fails
Marketing automation works. Engaging and nurturing leads with a real-time, personal process keeps attention, builds trust and wins business. Our team has built many successful marketing automation systems and campaigns. It becomes a vital asset to the business of our customers. But, not all marketing automation works. Typically, a company hears about the promises thatContinue reading “5 Reasons Marketing Automation Fails”
Three Business Considerations For Salesforce.com
Salesforce.com is one of many customer relationship management (CRM) systems on the market today. A simple Google search will reveal the choices which abound. It can be confusing as you are considering the technology to run your business processes. In our Salesforce consulting work, many of our customers are seeking advice on whether to chooseContinue reading “Three Business Considerations For Salesforce.com”
Targeted Marketing Required
Why would you choose a method other than targeted marketing? Today, if you are selling and marketing like the old days, then there may be several reasons why you choose mass vs. specific targeted marketing. Here are some of those reasons: Ignorance of Targeted Marketing You do not know about the systems for marketing automationContinue reading “Targeted Marketing Required”
What Matters? Marketing or Marketing Automation?
Marketing automation has been growing because marketing in the new economy has changed from a selling process to a buying process. Marketing Automation Software Guide sent me an article on a new acronym, RPM, or Revenue Performance Management. There has been millions of dollars already invested in the shorthand for marketing automation. It’s expensive toContinue reading “What Matters? Marketing or Marketing Automation?”
Digital Body Language In Your Salesforce.com Activities
Digital body language is a large part of activities which are not typically recorded in Salesforce.com records. Sales activities in Salesforce.com need to include how your buyer interacts with content. Within Salesforce.com, your sales team ideally has visibility into the the activities of prospects in the pipeline. Today, the larger part of your prospect’s activitiesContinue reading “Digital Body Language In Your Salesforce.com Activities”
