We are on a continuous journey of increasing efficiency. That’s what you feel happening around you when your job disappears or businesses come and go. There are only customers and what they want. There’s only the collective thinking from an enormous amount of talented people compounding on top of existing technologies and platforms. These areContinue reading “Embracing Consolidation”
Tag Archives: Strategy
The Problem with Leveling Up
The Peter Principle sure can be observed frequently and predictably, not only in hierarchies, but in new endeavors. Just because something worked at a lower level of pursuit does not mean it will work in the next level up. Common sense? Yes. But it is a principle that repeatedly gets reinforced by the comfort zonesContinue reading “The Problem with Leveling Up”
Make Things Happen, Don’t Wait
I am not sure there are many safe places to hide any more. You can’t hang low collecting a paycheck hoping your bosses don’t notice. And everyone’s getting squeezed. I have already been in several conversations with business owners this past week and we were talking about reducing overhead and running their businesses leaner with lessContinue reading “Make Things Happen, Don’t Wait”
Don’t Hide Behind Spending Money
It is so fascinating to see how exponential growth from lower cost in technology is flattening the world. There is unprecedented democratization around bringing our ideas to market. And it starts with an idea. Many people that are trying entrepreneurship start out with money. Dumping money into building something perfect is an easy way toContinue reading “Don’t Hide Behind Spending Money”
Managing An Inbound Marketing Team
When we share with our clients the work and production of our team to build and deliver an inbound marketing system, they come to appreciate what it takes to make everything work. Here are the conversation points which we have heard that have represented the value of partnering with a marketing firm like AscendWorks: IContinue reading “Managing An Inbound Marketing Team”
The Buying Season
It’s December and buying is a top priority on people’s minds. The emotion of buying far supercedes any forces from selling we might presuppose as marketers and salespeople. The natural cycle of our culture overtakes people’s behaviors during this time of year. If you are positioned well and can help people buy as they areContinue reading “The Buying Season”
Process For Finding Talent
Finding talent to work on projects or on your team can be a challenge. Often it is not a problem of too few applicants. The shear amount of resumes or inquiries can cause issues. Too often, job sites or databases that are targeted have a shortcoming in their own process. It does not cost applicantsContinue reading “Process For Finding Talent”
Marketing Process Not Hyped Outcomes
It is all too frequent to witness companies who are caught up in the frenzy of the social bubble. Seth warns about this in his article on social media noise. It’s a good read to hopefully focus people on the substance of connecting and delivering value rather than driving metrics that have nothing to doContinue reading “Marketing Process Not Hyped Outcomes”
Lead Scoring For Sales Prioritization
In our marketing consulting, we are typically faced with one of two problems: There are not enough inbound leads There are too many inbound leads Each of these requires a different marketing system. For organizations which are inundated with many leads, there is a problem focused around the sales process. Salespeople are not like marketingContinue reading “Lead Scoring For Sales Prioritization”
Salesforce Lead Segmentation For Marketing Campaigns
Salesforce.com helps you to manage the sales funnel. As a buyer engages your sales process, they are captured as a Lead. this information could come from web forms or from your sales team. Most of your Leads will not be ready to convert to an Opportunity. This is to be expected and a strategy shouldContinue reading “Salesforce Lead Segmentation For Marketing Campaigns”
