If I have an urgency or an emergency, I have to buy now. My need is clear and circumstance prevails. If you are the seller, you are in a great position. Perhaps your business is built for crisis. Your buyers’ pain is so high that they have to act now. Towing services, 911 and rootContinue reading “Buy Now Is Rare”
Tag Archives: Strategy
Being Number One Is Disproportionate
Number one in a category leads to the majority of the spoils. Name recognition and sales are disproportionately attributed to the winner of a category. Be sure your strategy pushes you to be number one.
Four Brand Marketing Strategies For Your Products And Services
Your brand is far more important than your product or service. How a buyer or customer perceives you in the mind far outweighs what is already expected in your service. We all expect quality products and great service. Ask anyone what makes them special and the answer is typically something generic of this sort. ThereContinue reading “Four Brand Marketing Strategies For Your Products And Services”
Inbound Marketing Strategy With Value And Content First
It is harder than ever to build trust today, thus, you have to focus on positioning. Bring value through content first. How you are perceived by your prospective buyer can be affected by the work or the lack thereof you do before you meet with them. While many salespeople are trained in outdated ways ofContinue reading “Inbound Marketing Strategy With Value And Content First”
Strategy Areas To Focus On For The New Year
The world is continually changing, and what worked before is continually being challenged. What is primarily driving change is that the tools for production are now in your hands. This accessibility now makes the battle less about tools and more about brains and creativity. Best Strategies To Focus On If your brand and business canContinue reading “Strategy Areas To Focus On For The New Year”
Creators And Doers
We are all gifted to go and make something happen. Whether this comes from creating or doing, we need to realize our sweet spot. We need to know the difference and align ourselves accordingly. Creators And Doers Are Different Each of us has a natural bent towards strategy or execution. Creators are the people whoContinue reading “Creators And Doers”
Convergence
It is easy to make the simple complicated. That is commonplace. It is difficult to make the complicated simple. That is art. Too many organizations fail at Salesforce.com because the roadmap for driving processes becomes clouded by complexity and details. Adding superfluous fields creating numerous and disparate data relationships makes the database the central focalContinue reading “Convergence”
Agility As Strategy
There is a misnomer based on old ways of doing business. Before we start, we had to have everything accounted for and figured out. We spent much time in planning. Of course the work was 2-dimensional at one time and we could move linearly and deliberately through planning before execution. In a connected world, thereContinue reading “Agility As Strategy”
Websites Are Boring
It used to be novel to have a web presence. The benefit of human nature’s overall resistance and fear of change is that opportunity is available for early adopters. The followers tend to get crowded by the noise of all the late adopters. There are too many unremarkable websites today. They contribute to dulling ourContinue reading “Websites Are Boring”
Iteration
There is no perfect marketing process. But there is effective automated marketing. Getting to perfect is a lost cause. This would require the world to stand still and the fickleness of buyers to align with a formula. Getting to effectiveness is a search for resonance. It is achieved through continual iteration. The secret to theContinue reading “Iteration”
