Simplifying Business Systems

  Your business systems are your business and the degree to which you can design and engineer how they work will determine your ability to grow.  In the past, many systems had to be built with complex coding for highly specific requirements.  They were brittle.  If you changed a requirement, then the labor to correctContinue reading “Simplifying Business Systems”

5 Reasons Marketing Automation Fails

Marketing automation works.  Engaging and nurturing leads with a real-time, personal process keeps attention, builds trust and wins business.  Our team has built many successful marketing automation systems and campaigns.  It becomes a vital asset to the business of our customers. But, not all marketing automation works.  Typically, a company hears about the promises thatContinue reading “5 Reasons Marketing Automation Fails”

Customization vs. Custom Software

If you are building a business today, you need systems to be able to deliver your value proposition.  You also need systems for selling, marketing, operating and servicing your customers.  Enabling this in the past was heavily manual and process oriented.  As coding became more available, we built custom software for our organizations. Custom softwareContinue reading “Customization vs. Custom Software”

10 Ways We Manage Projects For Change Management

We work on many types of projects with our clients around the world.  Today’s project management is so much different than before the internet and integrated online software caused the world to move fast…much faster.  Our team takes full advantage of the cloud, and we have an effective approach to how we manage projects.  We thoughtContinue reading “10 Ways We Manage Projects For Change Management”

Value Of A Brand New Person

There is an illusion that a lot of businesses have.  It comes from being comfortable and blind at the same time.  They forget what it is like for a stranger to experience their business.  The old person in all of us likes ritual, habits and predictability.  With this, we try to control our environment byContinue reading “Value Of A Brand New Person”

Strategy Areas To Focus On For The New Year

The world is continually changing, and what worked before is continually being challenged.  What is primarily driving change is that the tools for production are now in your hands.  This accessibility now makes the battle less about tools and more about brains and creativity. Best Strategies To Focus On If your brand and business canContinue reading “Strategy Areas To Focus On For The New Year”

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